Advice and answers from the StackAdapt Team

Step 1 -
In Campaigns, under Start a New Campaign choose Video Campaign and let’s start!

Step 2 - Creative setup
There are two ways of trafficking a video creative on our platform: 

  • Uploading a video file 
  • Importing from VAST

Video upload specs : 

  • Maximum allowed size is 150 MB
  • Maximum allowed duration is 5 minutes 
  • Preferred file formats: MP4, WebM
  • Preferred aspect ratio - 16:9

VAST upload specs: 

  • VAST 2.0/VAST 3.0 supported
  • VAST XML import supported
  • JS/Flash VPAID supported

Once you upload a video file/VAST tag, a preview player will appear on the creative page. 

If the creative preview is not working, troubleshoot your VAST/VPAID tag using Google's video suite inspector - link.

When uploading VAST, ensure that you are using vast 3.0 for outstream and vast 2.0 for preroll. If you are running on both, please upload all VAST versions. 

Completion Tracking
StackAdapt offers built-in completion tracking for all of your video campaigns - you do not require any additional tags to track completion rates of your video assets. 

Completion rates are available across multiple reports: 

  • Daily Stats 
  • Domain Stats
  • Insights reporting
  • Creative breakdown

If you are planning to use 3rd party tags to track completion rates, insert your tags at each quartile.

Step 3 - Setting up your campaign options
Here, you will be inputting campaign name, bidding strategies, flight dates, budgets, conversion tracking and frequency capping.

Bidding
Two bidding types are available for video campaigns. 

  • CPM is available for video ads of any length.
  • Cost per Completed View (CPCV) is available for video ads up to 30 seconds in length.

Bidding higher will help achieve more scale and will allow you to reach users on premium publishers. The minimum recommended bid is $16 CPM and $0.06 CPCV.

StackAdapt works with a second-price bidding model, which means that the winning bid will only pay $0.01 more than the second-highest bidder.

The CPCV Goal allows you to optimize towards cost per completed video view. 

Budgets
You have the option of selecting a Daily Budget or a Lifetime Budget. Daily Budget is the maximum daily budget to be spent for this campaign. When selecting your Lifetime Budget, you have the option to pace the delivery evenly or cap the spend per day.

You can also choose to Enable Day Part, where you can select the time zone and the hour of the day spending should begin and end.

Conversion setup and Frequency Cap
This is where you can select Conversion trackers and set a Frequency cap.
Read more on how to create a conversion pixel and how to test them for implementation.

Frequency cap allows you to limit the number of impressions served to a single user within a certain time period. 

Step 4 - Targeting setup
Now it's time to set up your targeting.

Geo Targeting (learn more about it here)

Audience Targeting Recommendations

We strongly recommend leveraging StackAdapt's 1st party data sets, also known as custom audience segments.

You can access your custom audience segments when clicking on Select Audience and navigating to Audience Segments tab. If you do not see the tab, go to Labs and submit a request to create a new audience segment. 

Behavioural Targeting: 

Behavioural targeting allows you to target users based on their demographics, past behaviours, and interests. 

StackAdapt accesses 3rd party segments provided by Lotame and LiveRamp.
Click on Select Audience and pick the segments that interest you. 

Behavioural segments use the OR logic and currently we do not offer the ability to switch to AND. 

Contextual Targeting: 

If you are looking to run your ads on sites of certain contextual relevancy, uncheck the Use Smart Targeting and select the contextual categories you are looking to target.

Combining behavioural and contextual targeting usually decreases available scale - keep an eye on campaign delivery and in case you are under-delivering, it is recommended to use Smart Targeting.

Video Format & Inventory Targeting:
Next, select device types and mobile supply you want to target. For the widest reach, we recommend targeting all devices and mobile supplies.

Press Advanced Options to select which video format your campaign will be serving. Learn more about each video format here.

If you are looking to target more granularly, select network supply sources and setup language targeting for your campaign.

Keyword Exclusion:
This is where you can add a blacklist of keywords for this campaign. Content that contains these keywords will be excluded in your campaign. Our platform won’t place your ad on a page that contains the Excluded Keywords.

Note: Common offensive words are excluded by default.

The IP Whitelist option is available for targeting specific IPs. This should only be used for testing purposes.

Step 5Checkout

If applicable, you can check out using your credit card in the final step.

If you click on Save Draft, you campaign setup will be saved on the platform as a draft - ads will not be submitted to Ad Audit stage and campaign won't go live until you hit Launch and creatives get approved. 

Please reach out to your Customer Success Manager if you have any questions in regards to setting up an Engagement campaign. 

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