Advice and answers from the StackAdapt Team

Step 1 - Let’s Begin!

In Campaigns, under Start a New Campaign choose Promote Video and let’s start!

Step 2 - Setting up your campaign creative

First, input your campaign’s creative information – Creative name and the click URL.

Next, enter the brand name in the “Sponsored By” field and click on the logo picker below, where you can pick from a logo auto-suggested based on the brand name, or upload your own.

At this stage, you can also include your own third party impression tracking URLs (Image-based impression trackers only).

Next, input your completion tracking preferences. Choose from: Start, First Quartile, Midpoint, Third Quartile or Complete. And don’t forget to include the Completion Tracking URL for each.

To upload your creative, simply click Upload Video. We accept mp4, Flv, 3gp, MOV and WebM video file formats. The maximum allowed video size is 75 MB and the Maximum allowed duration is 5 minutes.

We also accept VAST and VPAID tags! Simply click on the “Import from VAST” option in the top right corner to import your Vast URL or Vast XML.

When uploading VAST, ensure that you are using vast 3.0 for outstream and vast 2.0 for preroll. If you are running on both, please uplaod all VAST versions.

Step 3 - Setting up your campaign options

Here, you will be inputting campaign dates, daily budget, lifetime budget and bid prices. You can also append labels to your campaign and choose conversion trackers and retargeting segments.

StackAdapt works with a second-price bidding model, which means that the winning bid will only pay $0.01 more than the second-highest bidder.

Bidding higher will help achieve more scale and will allow you to reach users on premium publishers. The minimum recommended bid is $16 CPM and $0.05 CPCV.

The CPCV Goal allows you to optimize towards cost per completed video view. 

You have the option of selecting a Daily Budget or a Lifetime Budget. Daily Budget is the maximum daily budget to be spent for this campaign. When selecting your Lifetime Budget, you have the option to pace the delivery evenly or cap the spend per day.

You can also choose to Enable Day Part, where you can select the time zone and the hour of the day spending should begin and end.

This is where you can select Conversion trackers, Retargeting Segments, and a Frequency cap. Note that Conversion Trackers and Retargeting Segments must first be set up in their respective tabs.

Frequency cap allows you to limit the number of impressions served to a single user within a certain time period. 

Step 4 - Defining your targeting parameters

Now it's time to set up your targeting.

First, input your geography for the campaign.

Audience targeting allows you to target users based on their demographics, past behaviors, and interests. Our data segments are provided by LiveRamp and Lotame, free of charge to our customers.

Smart targeting is automatically selected by default, as it helps your campaign target audiences sites based on your audience targeting selection and historical performance. If you choose to opt out of Smart Targeting, you can select site categories to target visitors (may restrict scale).

Next, select device types, mobile supply, and network supply sources you want to target. For the widest reach, we recommend targeting all devices, mobile supplies, and supply sources.

Language targeting is done based on the language of the site that displays the native ad, or by a user's browser language.

This is where you can add a blacklist of keywords for this campaign. Content that contains these keywords will be excluded in your campaign. Our platform won’t put your ad on a page that contains the Excluded Keywords.

Common offensive words are excluded by default.

The IP Whitelist option is available for targeting specific IPs. This should only be used for testing purposes.

Step 5 – Checkout

If applicable, you can check out using your credit card in the final step.

At this point, your native ad will be sent to a Product Quality Analyst for auditing. Once the ad is approved, your campaign will be live!

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