Advice and answers from the StackAdapt Team

Retargeting is regarded as one of the most efficient tactics in digital advertising. 

A person who has already been on your website, might be more receptive on clicking on your ads and is potentially open to your branding message. 

Keep in mind that your targeted users are already aware of your brand - make sure that your creative assets reflect that and present a clear value to users. 

In order to make sure that you have higher chances of serving ads to users that have been to your site, we strongly suggest CPM bid type. 

Step 1 - Create a retargeting pixel

Head to the Retargeting tab and click on Add Retargeting Pixel. Input the pixel name, description, expiry time and click Save.

Step 2 – Place the retargeting pixel on target landing pages

Your Retargeting pixel will appear in the list. Next, click on Show Instructions. A box will appear with your Retargeting Pixel.

All users that visit a webpage where a retargeting pixel is placed will be collected into a pool of users, available for retargeting. 

The JavaScript-based option allows for greater intelligence within the platform, and makes more meaningful connections between users and the pages they visit. Alternatively, you may include a traditional Image-based pixel.

Step 3 – Keep track of retargeting pixel

Every time a user visits the target landing pages, the pixel fires. You can keep track of the number of fires in the Retargeting tab. Once you are satisfied with the # of Fires, it is time to run a Retargeting Campaign.

Note: The recommended number of retargeting pixel fires is 1000+

Step 4 – Create your retargeting campaign

To create a retargeting campaign, please follow the new campaign creation instructions. When you get to the Targeting Tab, click on Retarget Users radio box and select pools of users from the Retargeting Segments dropdown menu. 

Multiple retargeting segments can be targeted simultaneously. 

Note: Only users that have visited the page with the retargeting pixel, will be targeted in this campaign.

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