Step 1 - Create a retargeting pixel
Head to the Retargeting tab and click on Add a New Tracker. Input the pixel name, description, expiry time and click Save.
Step 2 – Include the retargeting pixel on target landing pages
Your Retargeting pixel will appear in the list. Next, click on Show Instructions. A box will appear with your Retargeting Pixel, please include it on your target landing pages. The Retargeting Pixel will collect a “bucket of visitors”.
Step 3 – Keep track of retargeting pixel
Every time a user visits the target landing pages, the pixel fires. You can keep track of the number of fires in the Retargeting tab. Once you are satisfied with the # of Fires, it is time to run a Retargeting Campaign.
Note: The recommended number of retargeting pixel fires is 1000+
Step 4 – Create your retargeting campaign
To create a retargeting campaign, please follow the new campaign creation instructions. When you get to the Advanced section in the Options tab, select the Retargeting Segments to apply to the campaign.
Note: Only users that have visited the page with the retargeting pixel, will be targeted in this campaign.